CREATIVE FESTIVAL DESIGN
New, Vibrant Festival Presence for Rivella Summer’s «Mach’s farbig» Campaign
Development of the Rivella Cube featuring AI tattoos and colorful seating options
#STANDCONCEPT #FESTIVALEXPERIENCE #BRANDACTIVATION
For Rivella’s summer campaign, the objective was to create a striking and creative presence at festivals. Aroma developed the Rivella Cube, a modern wooden structure that served as a central attraction at various events. The highlight was the interactive AI tattoo activation, where visitors received personalized tattoos as stickers or in digital format—an eye-catching feature that thrilled festival-goers.
Colorful seating options complemented the overall look, creating an inviting atmosphere that perfectly aligned with the «Mach’s farbig» campaign. The Rivella Cube and activations made the festival experience truly memorable and enhanced the brand’s presence in a creative way.
MAKING OF
